Johns Hopkins University Masters of Arts in Writing Program
and American Independent Writers present…
PUSHING THE ELECTRONIC ENVELOPE … EVEN FARTHER
Using Cyberspace to Advance Your Career
Saturday, October 3, 2009
Registration @ 8:30 a.m. · Program Starts @ 9:00 a.m.
Bernstein-Offit Building
1717 Massachusetts Avenue, N.W.
Washington, D.C. 20036
Metro: Red line, Dupont Circle
OVERVIEW & SPEAKER ROSTER
Take your personal brand to the next level with this all-day seminar focusing on online identity for writers of all types. In four sessions moderated by copywriter and consultant Kristen King (@kristenking), an AIW Board member and host of last year's inaugural Pushing the Electronic Envelope Seminar, attendees will learn about social networking, social media, running a writing business in a Web 2.0 world, and pumping up your writer's website.
Speakers Include:
§ Deborah Ager, Founder Online Marketing Strategy Firm Click Wisdom (@clickwisdom)
§ Shashi Bellamkonda, Social Media Swami at Network Solutions (@shashib)
§ Thursday Bram, Professional Blogger and Freelance Writer (@thursdayb)
§ Jen Consalvo, Co-Founder of Technology Startup Shiny Heart Ventures (@noreaster)
§ Dori Kelner, Principal at Visual Communications Firm Sleight of Hand Studios (@dorikelner)
§ Mayra Ruiz-McPherson, Founder of Ruiz-McPherson Communications (@marketingmisfit)
§ Nancy Shute, Blogger and Contributing Editor at US News & World Report (@nancyshute)
§ Jeff Taylor, Millennial Marketer and Senior Online Analyst at New Media Strategies
§ Laurie White, Blogger, Photographer, and Contributing Editor at BlogHer (@lauriewrites)
§ Paula Whyman, Award-Winning Author and Self-Proclaimed Curious Writer
§ …and others to be announced before the event!
SESSION DESCRIPTIONS
(subject to increasing awesomeness as the event draws near)
8:30 – 9:00 a.m.
Registration and Networking
9:00 – 9:15 a.m.
Introductions and Overview of the Day’s Sessions
9:15 – 10:30 a.m.
Building and Leveraging Your Social Network -- Facebook, LinkedIn, and More
How exactly do social networks help your business? And what can writers do specifically to leverage these tools? In this opening session, you'll learn about the benefits, and some of the pitfalls, of Facebooking, Linking, FriendFeeding, iGoogling, and more.
10:30 – 10:45 a.m.
Break
10:45 – 12:30 p.m.
To Tweet or Not to Tweet? That Is the Question... On Twitter, Blogging and Vlogging
It's clear that social media isn't just a passing fad, but what's less clear is how it translates into income and tangible benefit. The second session of the day tackles the pros and cons of tweeting, blogging, and vlogging and provides some specific strategies writers can use to build name recognition, find sources, crack new markets, and score freelance gigs.
12:30 – 1:30 p.m.
Lunch and Networking on your Own
1:30 – 2:45 p.m.
Using Online Tools to Manage Your Writing Business: Low-cost and No-cost Must-Haves for Every Freelancer and Author
Who says you have to drop a lot of cash to be a successful writer? We'll take a look at some of the best free and cheap tools for writers, including word processing, invoicing, contact management, query tracking, calendar management, and collaboration. The discussion will include Google Apps, Open Office/NeoOffice, and more.
2:45 – 3:00 p.m.
Break
3:00 – 4:15 p.m.
More Writer's Website Do's and Don'ts: How to Take Your Writing Website to the Next Level and Find Work Online
You already know that every writer should have a website, but what happens when your writer's website just isn't getting the job done? In the closing session, we'll talk about ways to make your site stand out, improve your search engine rankings, incorporate social media into static sites, and hunt down great markets and jobs on the Web.
4:15 – 5:00 p.m.
Networking Opportunity
REGISTRATION DETAILS
Three ways to register!
§ Phone: 202-775-5150
§ Online: www.aiwriters.org
§ E-mail: [email protected]
Early Registration (through September 20, 2009)
§ Member Price, $69
§ Nonmember Price, $99
§ Student Price, $39
Regular Registration (beginning September 21, 2009)
§ Member Price, $89
§ Nonmember Price, $129
§ Student Price, $49
Important Note:
§ New membership is only $100/year now through December 31, so join when you register to get the member price for this and upcoming events over the next 12 months! Call 202-775-5150 for details.
As with all AIW events, be sure to mention your membership status and the event for which you’re responding.
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