I had the pleasure of meeting some people a few weeks who had read my blog and were very complimentary of both its look and content. However, one of them asked "what is the theme of your blog?" (Obviously, it's not always about association management.) Well, the first thing out of my mouth was not chapter relations. It was basically what you see as my new tagline, which I post for the first time today.
When I started out writing this blog about two years ago, it was going to be all about chapter/component relations. Having built most of my career in that area of association management, I felt I could try to explain what seems so confusing to so many.
However, like many projects we embark on, this blog changed. It evolved as I realized I had more to say and share than just information about chapter relations. It's such an interdisciplinary function, you learn a lot more than how to fill out subordinate organization tax forms!
Ultimately, the new technology, organizational charts, big ideas, management gurus, strategies, planning, meetings and products are all side effects of the "why" associations exist -- the connection that comes when two or more people with the same goal get together and make something happen, whether it is staff, members, or a combination of the two. This is what truly sets associations apart from the for-profit world.
To me, associations will first and foremost be about people: the ones you like, the ones you don't, and the ones that you see but maybe don't always notice.